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Authentic brand storytelling

Before you can move further with choices related to your website and what content you want to create online, it’s important that you feel confident in your brand and that it authentically reflects your vision as a creator.

Stand out against the noise of a busy digital world. Find out who your ideal customers really are. Get all the tools you need to build a website or create an online following.

With my support, you will make strategic choices for your logo, brand colors, and font types as well as the values and tone that should reflect in your brand visuals and copy. Future choices ranging from website formatting to the content you will create will become effortless when you have a well-established brand.

Here’s exactly what you’ll get:

A brand story worth telling

define your origin story
align your business beliefs and values
guidelines when dealing with design

Brand canvas to shape the ideas

brand tone words
the mood and feel
visual vocabulary

Final brand board to pull it all together

typography for all occasions
brand colors
graphic elements
photography guidelines

Step One   

During the kick-off session, we will explore and define your business’ values, mission, beliefs, and ideal customers. 

Step Two 

I will present you with 3 brand directions, based on our first session. Essentially, I translate your answers into options for your brand’s tone words and visual vocabulary.

Step Three 

We will together make a strategic choice on which option (or combination of options) to move your brand in and, during the same session, further define your brand board together on the spot.

Step Four 

Based on all the input, I finalize your brand board; including, colors, logos, fonts, graphics, and guidelines. This will be your guide forward on your journey marketing your business!