A few weeks back, I shared 5 creatives who use Instagram in authentic, inspiring, and original ways. This week, I’m back with 5 more content creators whose examples we can certainly follow as digital creatives.
Again, these accounts are consistently sharing unique content in a way that allows you to get to know them and what they offer on a deeper level through a relatively simple format. They frequently and freely share helpful information and advice; allowing them to build trust with their community. This way, when the time comes to make an ask or sell, you’re more willing to take that step.
I hope this inspires you to switch things up a bit with your online content. Let me know in the comments what you’re thinking about trying yourself!
Shona Vertue, Creator of the Vertue Method and Yoga Teacher (@shona_vertue)
I came across Shona via the BBC’s Fit and Fearless podcast and the lovely “Girl Gains” ladies. Shona was so honest and ‘tell it like it is’ with her wisdom during their episode about weightlifting as a female, that I was an instant fan.
But, what really amazes me is how well Shona is on top of her online content. If you follow her regularly, you’ll see that she is constantly putting out blogs and yoga tutorial videos on YouTube, but also shorter form videos for her Instagram posts and Stories. She puts quite some effort into items that will simply ‘disappear’ in 24 hours. She knows, like few others, that it’s all for good reason! If you focus on bringing out quality stories throughout the week and have a solid schedule in place to make this happen, viewers will keep coming back to see what you get up to next.
Andy J. Miller, Illustrator and creator of the Creative Pep Talk podcast (@andyjpizza)
Andy is another podcast find of mine, but this time with his own show: Creative Pep Talk. Andy’s goal is to help all artists make a living while creating their art (a mission I stand behind, too!). His podcast is brilliant for creators who want to get better at the business side of things, but his Instagram is also a beautiful example of an artist taking their work and turning it into beautiful, daily content.
Andy is such a lovable, quirky, nice guy and you get the feeling that he would be just the same in real life as he is in his posts. He isn’t afraid to geek out over what he loves and takes the time to microblog on most of his captions about his experiences as a creative business owner.
Glossier, Skincare and makeup brand (@glossier)
I know, right? You were not expecting to see a company in this list. Glossier is definitely one of the exceptions when it comes to the thousands of other companies that share and promote boring, marketing fluff on Instagram (you know who you are, *maniacal laugh*). Granted, a lot of what Glossier shares is gorgeous eye candy. However, another huge part of it is promoting natural, born-with-it beauty through practical tips and inclusive products.
It probably has quite a bit to do with their philosophy of ‘beauty products inspired by real life’. At the end of the day, yes, they are selling a product. Yet, they are choosing to do it by being helpful and showing real, diverse women.
Alex Maclin, Nutrition coach & weightlifter (@alexqmaclin)
Alex is a friend of my family from our hometown of Memphis, TN. He offers nutrition coaching to athletes and anyone who wants to ‘create a lifestyle of habits that supports how they want to live’. He’s been weightlifting and coaching for years as well as dropping knowledge bombs on the Barbell Shrugged podcast. He only recently launched his website and revved up his personal, online content, but he is doing an amazing job and I think that deserves to be said!
Like Shona, Alex gives tough love and true wisdom in his blogs and Instagram posts. He’s always sharing quick and genuinely useful tips or answering particular questions someone might have about nutrition. As you can tell from this list, I love anyone who takes the time to fill their captions with straight-up wisdom that I can put into play right away.
Anna Whitehouse aka Mother Pukka, Author, writer, & activist (@mother_pukka/)
Anna is the hilarious and refreshing voice behind Mother Pukka. Together with her partner, Papa Pukka, they wrote “Parenting The Sh*t Out Of Life” for “people who happen to be parents (or might be soon)”. Anna is brutally honest about what it takes to be a parent and what that looks like for hard-working, passionate people of the current age.
I’m not yet at the point of trying out parenthood myself; but, after watching Anna, I seriously look forward to the hilarity it will bring. Anna has also brilliantly found a way to use her comedic prowess in her activism work to promote flexible working through the Flex Appeal campaign. She’s proof that you should embrace whatever your talent is (a talent for words, performance, artistry, brutal honesty, etc.) and use it as a way to spread your message.
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